News12 MVP Web and App Experience


Project Overview

Our main goal was to create a modern digital storytelling experience for News12 users across devices. By creating a more immersive experience, we aimed to attract a new, younger audience to use local broadcast news outlets. Our efforts were to make the News12 sites more up-to-date and ultimately increase retention and engagement. 


Team Structure

Main Stakeholder: VP, Digital at Altice USA

Product Team: Director of Product at Cheddar, Product Manager, and myself (Senior Product Designer). 

My role: Research, user flows & stories, sketching, wireframing, visual design, prototyping. 

UX Case Study

desktop – wide mock up – 1

We started the project by sending out an online survey to current News12 users, mainly to understand which platforms they were consuming and why. We learned that 68% of News12 TV viewers engaged with News12 only on linear TV from this initial survey. 25% used the News12 website, and 19% used the News12 app. One of our goals was to attract linear TV "watchers" to our digital platforms. 


survey results – v4

Both & App

12% reported that they would be encouraged to go back if the navigation were easier, and another 12% would go back if there were easier access.

Of those who have ever been to, 42% have been to the website in the past week; 23% prefer to get info from local TV channel instead of; 18% prefer other news websites over; 18% prefer other websites over; 4% reported having trouble accessing the site or the content. 

Old News12 website below

old website

During the discovery phase, we spent most of our time interviewing stakeholders and users of the site current News12 site. We also explored new ideas with mood boards and competitive analysis. Once we had a general idea of what the News12 team was looking for, we started sketching out new layout variations for the site. 

Mood Boards
content tiles
groups rows columns
mobile – abc – msnbc
mobile – cut – grubstreet
mobile – NY1 – CBS
mobile – Vox – CNN
Initial layout ideas for the desktop experience
homepage layout
category page layout
mobile desktop weather sketches v2

News12 MVP final designs

Navigation: 1440px - 1024px

article detail – v2
homepage scroll – v2
category page
n12 mobile web designs
breaking news banner
High-level goals for the mobile experience

- Increase live viewership, specifically target TV audience to move over to the digital platforms. 

- Modern, clean design. Consider ads and how they will impact the flow of content on the page and the overall experience.

Scope and technical constraints for iOS and Android app experience

-  Use mobile web designs for weather

 - We will build a new settings screen right after launch, so for now, we kept it listed below the region selector

 - Sticky footer ad is needed, so avoid bottom navigation

How might a user access the livestream? 
Screen Shot 2021-02-06 at 8.43.25 PM
authentication flow
Final MVP Designs 
mobile mocks – v4
Dark Mode
dark mode – v1

Selected Works

Cheddar + News12 CMSProduct Design

Cheddar tvOS experienceProduct Design

Cheddar.comUI Design

Tableau BasemapsUI Design

Body Metrics, Tech MuseumExperience Design

Mapzen UI DesignUI Design

Little ShadowsMFA Design +Technology Thesis

DSI TableParsons

Midi TypewriterParsons MFA D+T

IllustrationProject type

Algorithmic AnimationOpenframeworks

John WhitneyOpenframeworks