A complete overhaul of Crunchbase’s company profile page was undertaken to better showcase Crunchbase’s unique company intelligence and generative AI capabilities. The new design emphasizes representing companies' past, present, and future—where the past is characterized by data and facts, the present by insights and signals, and the future by predictions. This initiative was also strategically aligned with the marketing and communication efforts surrounding the launch of Crunchbase.ai, with the goal of driving new interest in Crunchbase. Additionally, the updated profile experience was designed to increase conversions from free users to trial and ultimately to paid subscribers, with a particular focus on encouraging trial starts among new customers.

I'm currently working on the UX Case study, so more information on this project will be available here soon. Please email me if you have any questions (kateewatkins@gmail.com)

Notable Press:
Wall Street Journal exclusive on Crunchbase's AI features, "Can AI Predict the Next Big IPO? Crunchbase Thinks So," by Belle Lin.