The goal of this project was to test a new hub for personalization content in Cheddar's iOS app. "For You" is the most promiment surfacing of active personalization in the experience. Users are able to select topics of interest and see those aggrigated in one tab of the app. 

The goal for the hub is increased engagement and retention. Readers get the content they are interested in displayed in one section of the app, making it easier to find content that's most important to the user. 

Figma Prototype