Problem: Sales reps needed Crunchbase data without leaving their workflow.
Crunchbase’s competitive advantage is its company intelligence, but sales reps spend most of their day in LinkedIn, Salesforce, and company websites—not Crunchbase. Every time they needed to research a company, they had to leave their workflow, search Crunchbase, and return to where they started. That context switching slowed prospecting and disrupted focus. Meanwhile, competitors like ZoomInfo, Apollo, and Lusha were already bringing sales intelligence directly into the browser.

Problem

The sales workflow today involves extensive research and outreach across various platforms and tools. SDRs still rely on external data sources to qualify leads and personalize their outreach. 

This fragmented approach leads to several productivity challenges: Constant context switching, disrupted workflow, and incomplete company insights. 

Problem
The sales workflow today involves extensive research and outreach across various platforms and tools. SDRs still rely on external data sources to qualify leads and personalize their outreach. 

This fragmented approach leads to several productivity challenges: Constant context switching, disrupted workflow, and incomplete company insights. 

Project Goals
Our goal is to help sales reps sell faster and more intelligently, allowing users to take key actions right from their browser without the need to switch to a different page, we can streamline their day-to-day tasks.

- Reduce time spent on prospect research
- Improvement in lead qualification
- Increase in Cruncbase user engagement and data usage

Project Goals

Our goal is to help sales reps sell faster and more intelligently, allowing users to take key actions right from their browser without the need to switch to a different page, we can streamline their day-to-day tasks.

- Reduce time spent on prospect research
- Improvement in lead qualification
- Increase in Cruncbase user engagement and data usage

 
Project Goals
Our goal is to help sales reps sell faster and more intelligently, allowing users to take key actions right from their browser without the need to switch to a different page, we can streamline their day-to-day tasks.

- Reduce time spent on prospect research
- Improvement in lead qualification
- Increase in Cruncbase user engagement and data usage