I'm Kate Watkins, a Staff Product Designer based in Brooklyn.  I design complex, data-rich products and AI experiences that make information easier to understand and trust.

Crunchbase Prediction Credibility

Building confidence in AI-powered predictions through evidence and transparency.

NEW_P_I_TRUST_THUMBNAIL

Crunchbase AI Company Profiles

Transforming company profiles from historical data into AI-powered company intelligence.

AI Profile Case Study2

Evolution of Crunchbase Search

Strategic initiatives that simplified search and advanced AI-powered discovery.

SEARCH-THUMBNAIL

Crunchbase P&I Upsells

Turning high-value Predictions & Insights into clear upgrade opportunities.

AI P&I UPSELLS-MOST UPDATED

Crunchbase Chrome Extension

Bringing Crunchbase directly into users’ existing workflows.

Crunch Base CE Case Study

Earlier Work

Pinterest Place Pins

Pinterest Place Pins

Designing interactive maps that transformed inspiration into exploration.

Audobon

Audubon Climate Report

Visualizing how climate change is reshaping North American bird habitats.

V2 6.20.26

Cheddar & News12 CMS

Designing a 0→1 content management system for non-technical teams.

News 12 – project thumbnail

News12 Web & App Experience

Designing cross-platform news experiences for millions of local viewers.

Cheddar IOS- v2

Cheddar Content Personalization

Designing personalized experiences that increased content discovery.

Cheddar TVIOS

Cheddar tvOS experience

Designing cross-platform streaming experiences for business news.